Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." (Jerome Groopman, New York Times best-selling author of How Doctors Think) "A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why do smart people make irrational decisions every day? The answers will surprise you.
0 Comments
Leave a Reply. |